Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
I never thought I would waste the time of day on a social network but
Twitter was just so damned easy to get up and running that I thought
why the heck not. It's still too early to tell whether this online
ecosystem really is a writer's dream as some journalists claim but the
signs are promising.
Basically, as far as I can see Twitter is a bunch
of people chattering in real time using SMS sized snippets of prose
(tweets) about what they're doing, about what they like or dislike,
about any subject under the sun at any point in time and recommending
links to sites.
Twitter also enables users to search for chatter about any subject with the search results automatically updated in real time.
Users can choose which Twitterers they want to listen to (or follow) on
a reglar basis. So what you end up with is a continually updated list
of Twitter members that you follow and a continually updated list of
Twitter members who follow you.
The things that are likely to appeal to many about Twitter are its
simplicity and currency. It enables you to tune into conversations
about subjects of interest in real time. It allows you to find out what
your peers are talking about in the here and now. It's a collection of
thoughts from a global community
For a journalist, blogger or writer looking to build an audience for
their work or to find out what people are thinking about any particular
subject the benefits are obvious. Some journalists have built lists of
tens of thousands of followers.
Like many of the more popular social networks, the Twitter business
model still hasn't been clearly defined. The business basically runs on
the funds from its VC backers, who incidentally just pumped US$35
million into the company.
It has been suggested that Twitter's real value - perhaps its killer
business application - is the ease with which it allows users to search
for the most current opinions on topics of interest. The Twitter
community has been likened to a giant focus group that could be
exploited by business interests.
Twitter, despite reportedly having a phenomenal 55 million users, is
still very much a work in progress. However, with that many users on
board all chattering to each other about every topic under the sun it
is quite understandable that, global recession or not, there are plenty
of heavyweight financiers who are eager to see the work progress
further.
As for me, I intend to treat my initiation into the Twitter community
as a personal experiment. Try as I might, I simply can't stay involved
Facebook, MySpace or StumbleUpon. I have tons of connections on
LinkedIn but I've yet to figure out what to do with them. At this early
stage, Twitter looks promising. Like the business itself, whether the
promise will be fulfilled remains to be seen.
David Bass
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