Trend Micro says its Australian business bucks the cost cutting trend in economic downturn

Staff Writers
Monday, 16 February 2009 07:17

IT Industry - Market

At a time when Australian businesses, like their counterparts all over the world, are cost cutting in the face of the economic downturn, one technology company claims it’s bucking the trend by increasing staff in the Australian market due to heightened demand for its products and services.

Trend Micro, a global provider of Internet content security, says staff numbers have recently increased by 20% in Australia in response to the demand from its Australian customers and channel partners for Internet security support, services and products.

Dave Patnaik, recently appointed Managing Director for Trend Micro Australia and New Zealand, said that “despite the economic downturn, Trend Micro's key enterprise accounts and many SMB security specialists are responding positively to its strategic focus on collaboration, virtualisation and cloud computing, expressed through its Smart Protection Network initiative.

"The Internet cloud is growing and along with it is an unprecedented volume of Web and email threats that can harm company servers, workstations and networks. Security experts predict over 25,000 new threats per hour by 2015 and our Australian customers are looking for innovative answers."

According to Dave Patnaik, Trend Micro has significantly increased its resource allocation in a new major account team to specifically support the company’s top 100 Australian customers, and more personnel have been added in the SMB & consumer business. 

"We also recently opened a new Queensland office to support our growing client base there, and added service engineers in most locations nationally to provide increased technical support to all our customers.
      
"Since taking this role in August 2008, I've seen a definite spike in demand from companies seeking our help to manage web security threats on their network. In response, we've made significant changes to the business locally to meet customers' changing needs," Patnaik said.