Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
A name you may never have heard of: Tomizone. It claims to have some 6000 in Australia compared to Telstra's 1500 and about 1500 in New Zealand, but most are not widely advertised public hotspots.
Tomizone provides routers with software that routes traffic from the user's hotspot into the Internet via the Tomizone server which controls access, collects revenue, governs usage and enables fund distribution to the owners of Tomizone hotspots.
Tomizone charges the end user of a Tomizone enabled Internet access service about $4 per day, payable by PayPal or credit card, and remits 50 percent of this to the Tomizone owner. It claims a Tomizone can be set up anywhere globally where there is a fast internet connection. It's web site has a Google Maps based facility that enables users to search for hotspots anywhere in the world.
Tomizone announced this week that it has reached the milestone of 10,000 WiFi hotspot globally with approximately 60 percent of these in Australia, 15 percent in New Zealand and the balance in various overseas markets including Fiji, India, Brazil, UK, Ireland, Malaysia and the Philippines.
Tomizone commissioned Agitavi Research Corporation to asses its numbers and says that "Agitavi's research showed that the next closest provider to Tomizone in terms of WiFi hotspots is Telstra with a reported 1,450 zones across Australia."
Simms attributed Tomizone's growth to an agreement made in 2008 with D-Link whereby D-Link released its DIR-300 WiFi router, which broadcasts two radio signals if the Tomizone WiFi Hotspot service is enabled. "This means that people with this D-Link router could easily secure their own wireless traffic on one signal, whilst providing controlled open access for visitors and guests on the other signal," said Simms.
'"The D-Link routers with the Tomizone function are available in retail stores across Australasia and this has resulted in the high conversion rate of customers switching on the router as a Tomizone WiFi hotspot," he claimed
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