Telstra puts the spotlight on enterprise productivity

Stuart Corner
Monday, 02 February 2009 17:45

IT Industry - Market

Going forward, Geason said: "There will now be considerable communication with our customers that will address the issue from an individual and enterprise-wide perspective and we will run roadshows around the country in the next short while...We have numerous examples of where customers have led the way in achieving real productivity gains...and a growing base of customers who are prepared to share their stories and provide testimonials on the gains they have made."

The Telstra Productivity Indicator: A report on business attitudes towards improving productivity in Australia was conducted by Sweeney Research and surveyed 300 Australian directors, senior executives and managers in medium to large public and private sector organisations.

The research found:

• 78 percent of Australia's largest organisations say improving productivity is a high priority but only half of them actually measure productivity or have clear productivity improvement targets;

• Only 30 percent of decision makers say they are able to measure, with a high degree of accuracy, productivity benefits when developing a business case for investment targeting productivity gains;

• 62 percent of businesses that are leaders in technology adoption apply hard productivity metrics and known targets whereas only 45 percent of technology followers do so;

• Despite the tough economic climate, there is a strong degree of optimism about the future with 43 percent of Australia's largest organisations expecting productivity to increase over the next 12 months.

Not surprisingly, ICT ranked highly as a means of improving productivity.
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