Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Including the disclaimer which appeared for a
split second and stated "Network performance will vary by location".
That was really fast, really really fast actually.
Apple insist that the viewer, the mobile phone user, would understand
that speed is variable depending upon signal so it was all above board.
After all, everyone knows that mobile phone connectivity speeds vary
from provider to provider, location by location.
The ASA disagreed and banned the advert in its current form after
concluding that "the ad was likely to mislead."
Unfortunately, I do not believe the Apple advert woes are over in the
UK as just last night I watched an advert for the iPhone which was
showing how quick and easy it is to install an application.
Go to the App Store, touch the application icon, touch the install
icon, the application installs and appears.
Great, apart from all the
steps inbetween and the time it takes for the app to download and
install, and maybe the iPhone reboot that is sometimes required.
This ad does state at the end that some steps and processes have been
omitted, but I doubt that will be enough to satisfy the ASA should the
great British public start moaning about this one.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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