iPhone now number one for mobile ads worldwide: AdMob

By Stan Beer
Wednesday, 19 November 2008 13:37

Market

Mobile advertising solutions provider, AdMob, claims the iPhone is now the number one device worldwide on which mobile ads are served, displacing the Motorola RAZR. However, the RAZR still holds the edge in the US, according to AdMob figures.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

According to the October 2008 AdMob Mobile Metrics Report, ad traffic to iPhones from Latin America and the Caribbean has more than doubled in the last year. The report found that iPhone experienced strong traffic worldwide to become the number one device, with 37% of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its ad units for iPhone sites and applications in July 2008, according to AdMob

In October 2008, AdMob claims to have reached more than 4.5 million iPhones, 1 out of every 3 on the market.

Other highlights from the October 2008 report:

    * 17% of iPhone requests came from Western Europe and 8% from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.

    * In the US the iPhone is the number 2 device behind the Motorola RAZR and in the UK it is the number 3 device, behind the Nokia N95 and Sony Ericsson K800i.

    * Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.

    * Motorola, Nokia, and Sony Ericsson all have more than 20% market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.

    * Worldwide requests grew 13.8% month over month to 5.8 billion. US requests grew 7.9% to 2.2 billion and UK requests grew 16.0%.

    * Sony Ericsson passed Motorola to become the number 2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the number 5 handset manufacturer worldwide.

    * The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

The full October 2008 report with additional details and all previous reports are available for free download at: http://www.admob.com/metrics.