Davey Winder
Monday, 10 November 2008 21:24
IT Industry -
Market
Page 1 of 2
iPhone users are more likely to drop it or spill coffee on it than complain about the battery, according to a new reliability study looking at the first year of smartphone ownership. You might be surprised by some of the other revelations as well.
We have already
reported
how Apple with the iPhone has come out on top of a customer
satisfaction study, beating RIM with the Blackberry hands down.
Style and Internet functionality were amongst
the main drivers to this level of satisfaction it would appear.
Now another study, this time looking at reliability issues during that
all important first year of smartphone ownership has found that the
iPhone still manages to pummel the Blackberry into the ground using
this different Happy Chappy Owner Metric.
The
study
conducted by third party warranty outfit SquareTrade, which supplies
said extra warranty policies for both smartphones amongst other
devices, looked at failure rates of 15,000 such phones.
Whereas the Blackberry had an average malfunction rate at the end of
the first year of 11.2 percent, the iPhone was sitting pretty on just
5.6 percent.
Could have been worse, you could have been looking at the Treo which was back on a 16.2 percent failure rate.
As a result of these results, SquareTrade predicts that after year two
of ownership the Blackberry user can look forward to a failure rate of
14.3 percent. Poor Mr and Mrs Treo will be unlucky 21 percent of the
time.
How does the iPhone perform in these two year projections, and what
were the biggest causes of iPhone failure? Find out on page 2...
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