Stan Beer
Friday, 17 October 2008 15:42
IT Industry -
Market
New research from IDC predicts that hardware will be the main casualty of an economic recession while the telecommunications will probably be immune and may even benefit from the downturn. How can this be?
IDC's latest research reveals that the Australian
economy is sliding into a recession that will impact the ICT industry
to various degrees. How vendors will be affected depends on the type of
product or service they provide.
The findings are a curious mixed bag the technology industry,
predicting a disturbing slow down for some sectors but also a boost for
others.
In the view of IDC, the big losers will be hardware vendors who make
PCs and servers and general purpose software vendors such as Microsoft.
However, there will also be winners in the telecommunications space -
especially the mobile and VoIP providers, IT services involved with
outsourcing should get a boost and high level business productivity
software will continue to sell, according to IDC.
"The Australian economy is facing its biggest challenge in recent
history. In line with other world exchanges, the Australian share
market is experiencing extreme fluctuations. Governments around the
world are taking unprecedented measures to support a world financial
system on the brink of meltdown. The resulting recession will probably
be milder in Australia than in the US and in Europe but the level of
economic activity will certainly slow down across most sectors of the
economy. Unemployment will increase, domestic demand will lower, burden
on social security will increase, defaults on mortgage repayments will
increase, amongst other negative effects of a recession" says Jean-Marc
Annonier, IDC's Research Manager for IT Spending.
"The long period of strong economic growth that we have known is well
and truly over and businesses are going to carefully assess when and
where to spend their money. The impact on IT vendors will be important.
The reduced business demand for IT goods, exacerbated by a lower
Australian dollar, will impact heavily on the revenue of the IT
industry" adds Annonier.
The IDC study found:
· Hardware will be the main casualty of the recession. Slower sales
will adversely impact hardware vendors. Refresh cycles will get longer
and there will be pressure on CIOs to continue to operate ageing fleets
of PCs. Servers and storage will be less subject to cost compression
but there will definitely be heavy scrutiny to ensure that costs are
kept to a minimum.
· The impact on software spending will be mixed. Projects designed to
cut cost by boosting productivity or enhancing business operations are
still likely to go ahead, at least in the short term. Spending on
software such as database, ERM and CRM is expected to continue, albeit
with a slower growth rate. Similarly, investment in virtualisation will
continue as buyers will be looking at minimising hardware purchase.
However spending on general purpose software such as office application
suites and operating systems is likely to be significantly reduced.
· IT Services will benefit of the crisis. Spending on outsourcing
services is expected to increase in the short term, specially in the
mid-market. The recession will also further boost demand for offshore
outsourcing to low cost countries like India and China, specifically
for infrastructure management and applications services.
· Telecommunications will be mostly immune to the recession.
Businesses will revert to more telecommunications to reduce travel
costs. More meetings will be conducted via conference call or by video
conferencing. The transition from traditional data to IP data will
accelerate due to obvious cost benefits and this will also drive the
adoption of voice over broadband to reduce the cost of fixed voice.
Spending on mobile voice will continue to grow slowly as mobile phones
have tangible business benefits and competition on the Australian
market has maintained prices to levels that warrant extensive business
usage.