Financial turmoil slows Q3 growth for global PC shipments: report

By Stan Beer
Thursday, 16 October 2008 19:07

IT Industry - Market

The latest research about worldwide PC shipments from IDC was pretty much in agreement with that of an earlier report by rival Gartner - growth was fairly robust. However, the turmoil in financial markets in the US and elsewhere has put the brakes on, holding the figures back to below expectations.

Worldwide PC shipments struggled to meet expectations in the third quarter of 2008 according to IDC's Worldwide Quarterly PC Tracker. Worldwide shipments were up 15.8% year over year, which was slightly less than projected. Strong results in EMEA (Europe, Middle East, Africa) helped offset tepid growth in other emerging regions, while the U.S. and Japan held steady.

As far as vendors were concerned, global market leader HP pretty much kept pace with the market while second place Dell fell further behind with disappointing results. However, Dell did show some encouraging results from its new retail sales strategy.

"The proliferation of low-cost portable PCs coincided perfectly with market conditions," said Jay Chou, research analyst with IDC's Worldwide Quarterly PC Tracker. "As more low-cost models enter the fray, a new pecking order may emerge among vendors as the market leans toward notebooks with ever-declining ASPs. What remains to be seen is how much cannibalization will occur, and the degree to which mounting economic pressures will stifle PC market growth over the next year."

"The difficult economic environment accelerated toward the end of the third quarter. The commercial segment has been constrained due to tight IT budgets, while back-to-school spending helped somewhat in maintaining momentum," said Doug Bell, research analyst, Personal Computing. "IDC expects the ongoing economic woes in the U.S. to further impact consumer and commercial PC spending during the holiday season."
Regional Outlook

    * U.S. - As expected the third quarter was sluggish with performance further exacerbated by a flurry of bad economic news. Among the bright spots, however, were the emergence of low-cost notebooks and some marginal back-to-school activities that helped to keep the quarter in positive territory. The competitive landscape has remained essentially unchanged, although Dell and Apple noticeably managed to outperform the market.

    * EMEA - Continued buoyancy in the consumer notebook market supported another strong quarter in EMEA, as expected. Demand for mainstream notebooks remained robust in the back-to-school season while the proliferation of low-cost ultra portables and deals through Telco operators created additional momentum and boosted growth further. The gloomy economic confidence in several countries showed no sign of slowing consumer demand overall and the market also benefited from sustained demand in the business space. The financial crisis that hit Europe in October may lead to intensifying economic pressure over the coming months, but several factors inherent to the PC market across both Western Europe and CEMA regions will continue to act as growth drivers.

    * Japan - Shipments slightly exceeded expectations in the quarter, given the current economic situation. Acer and Asus reaped sizable gains from its early entry into Ultra Low Cost Notebooks. Meanwhile, Lenovo suffered significant erosion due to a management shakeup which may be felt for some time to come.

    * Asia/Pacific (excluding Japan) - Ongoing economic pressures, which were being felt even before the recent financial crisis, kept the APeJ region slightly below forecasts this quarter. Still, growth remains in the double-digit range. Even if global economic uncertainty further erodes the region in future quarters, domestic demand in key markets like China may keep the momentum going.

Vendor Highlights

    * HP continues to hold its position as the worldwide leader with annual growth of 14.9%. The recent downturn in the U.S. economy affected the company's overall performance both worldwide and in the U.S. HP's vast product offerings should help it to weather the current economic climate and enable it to grow as the market begins to recover.

    * Dell suffered a disappointing quarter in all regions except APeJ, where it grew 33.7% year over year. Despite positive growth in all regions except Japan, Dell trailed the overall market with 11.4% year-over-year growth. Dell's direct sales approach had a more immediate impact on its U.S. numbers compared with vendors leveraging non-direct methods. The silver lining is that Dell enjoyed a solid performance from its bourgeoning retail presence.

    * Acer has remained focused on emerging regions and portables, helping it to claim global shipments of more than 10 million units. Like other vendors, U.S. sales were down but the continued early embrace of ultra low-cost PCs helped Acer maintain strong growth in other regions around the world. Combined with Gateway, U.S. shipments declined -3.2% year over year while APeJ and other emerging markets maintained healthy gains.

    * Lenovo struggled to gain traction as small business spending slowed. Its worldwide annual growth of 7.7% was helped by solid results from its home turf in APeJ as well as EMEA, both of which were closer to expectations compared to other regions.

    * Toshiba reported annual growth of 24%, less than its 2Q08 growth. Although its pace of growth dampened compared to last quarter, strong showings in EMEA, Japan, and APeJ helped Toshiba to offset limited growth in the U.S.