Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Rose states that "getting
protected media to work on portable media players has always been a
challenge" and that "until recently, Apple was the only company that
provided a seamless store-to-device user experience."
The BBC has worked with Microsoft and the
Windows Media DRM technology, to produce a 'sideloading' concept
whereby you download content to your PC and then onto your mobile
device for playback.
It says that it is also working on an over the air proposition for the
Nokia N96 that will enable content to be downloaded directly from the
BBC iPlayer site to the phone, with no PC middle-man to handle the DRM
stuff.
This is made possible, Rose says, because the BBC has been able to
build an Open Mobile Alliance DRM service which the N96 supports. So
why can it not do something similar for the iPhone? Surely it is not
beyond the ken of the BBC techies to develop an iPhone iPlayer
application using their own DRM system?
Heck, others have done it already. Is there not the iPlayer Downloader which downloads
content streams from iPlayer meant for the iPhone and bypasses the DRM issue altogether, allowing it to then be viewed wherever and whenever?
But instead, Auntie continues to play the blame game with Apple firmly at
the steel toe-capped end of the BBC boot.
Of course, the irony is that iPlayer content can as just mentioned already be streamed to
the iPhone via a WiFi broadband connection. It just cannot be
legally downloaded for viewing on the iPhone without that WiFi broadband
connection being available.
So why not do a deal with iTunes which I am sure would happily
distribute BBC programming? There is no reason why this content could
not remain both free and time-restricted, keeping everyone happy.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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