Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
According to Nortel, "an exploding 'Culture of Connectivity' is forcing enterprises around the world to change the way they do business faster than ever before or risk the opportunities of Hyperconnectivity passing them by."
Nortel draws this conclusion from a global study it commissioned from IDC which it says "found that not only is the speed of technology adoption accelerating – impacting business policy and IT investment – but the global workforce is increasingly expecting employers to provide similar levels of 'everywhere, all the time' connectivity."
The IDC study of close to 2,400 men and women of various age groups in North America, Europe, Middle East, Asia Pacific and Latin America, who work across various industries and company sizes. It found that 16 percent of them are already 'hyperconnected', ie using a minimum of seven devices for work and personal access plus at least nine applications like IM, text messaging, web conferencing and social networks.
A further 36 percent were designated as 'increasingly connected': they use a minimum of four devices for work and personal access to six or more applications. The study predicts that hyperconnected business users will likely rise to 40 percent in five years.
"The results of this study send a clear message to today's business – the hyperconnected workforce is coming and you'd better be ready," said John Gantz, chief research officer and senior vice president at IDC. "...The surveyed workforce isn't just migrating towards hyperconnectivity – it is stampeding to it. Businesses that embrace this have an opportunity to increase productivity and ability to compete in the global marketplace."
IDC found that the desire for personal connectivity has no national boundaries. The countries with the highest percentage of hyperconnected respondents in the study were China and the United States. The country with the highest percentage of increased hyperconnectivity was Russia.
The complete IDC white paper, "The Hyperconnected – Here They Come!" is available at: www.nortel.com/idcstudy .
David Bass
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