Consumers spend big on tech, then scratch heads wondering why

Stan Beer
Thursday, 03 April 2008 07:03

IT Industry - Market

“Consumers are buying up big on new technology, but many are struggling to get the most out of these investments,” said Brett Chenoweth, CEO of technology services provider gizmo.  “In fact, the computer skills of many Australians are lagging between five and ten years behind the technology features they have in their homes.

“Whether it’s setting up shared iTunes libraries, networking file and print sharing, setting up a wireless network, or backing up precious documents and photos, many Australians are just not able to integrate technology in their homes.”

Mr Chenoweth said consumers are struggling to make sense of the constant technical evolution.

"Many are just buying the latest technology because they are captivated by a few key features, not realising those features might already exist in their homes."