It's content, content, content to boost mobile ARPU on 3G

Stuart Corner
Saturday, 10 September 2005 15:31

IT Industry - Market

According to IDC's latest research into the local mobile content market, spending on non-voice services this year will total $1.53 billion, and will grow at 10 times the rate of the voice market over the next five years. IDC's study: "A Little Less Conversation: Australian Cellular Non-voice 2005-2009 Forecast and Analysis," also says that the two fastest-growing content categories are mobile music and video/TV services. Multimedia Messaging Services (MMS) (including peer-to-peer, premium, and subscription services) rounds out the top three growth drivers of the Australian mobile content market.

IDC says that, of the 17.87 million mobile phone users at the end of 2004, 60 percent used SMS services, 9 percent used MMS services, 10 percent downloaded ring tones or graphics, and 3 percent were mobile data users.