Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Online advertising in Australia is booming, according to a new report from PricewaterhouseCoopers conducted on behalf of major online publishers' group, the Interactive Advertising Bureau (IAB).
Online ads in the first quarter for 2007 brought
in $294 million, a 50.8% growth on Q1 2006 and the largest
first-quarter ever recorded. General Display advertising and
Classifieds advertising accounted for 26% and 27% of the total
advertising expenditure for the first-quarter 2007, respectively, while
Search and Directories advertising comprised the remaining 47%. The
figures were included in the Online Advertising Expenditure Report
released today by PwC for IAB Australia.
Search and directories continued to surge ahead in market growth,
recording $139.5 million during Q1 2007 and an 84.8% growth on the
comparable quarter in 2006. General Display and Classifieds recorded
30.4% and 28.2% growth rates over the same period, though they both
recorded decreases of 18% and 11% respectively for Q1 compared to the
reported Q4 2006 results.
IAB Australia General Manager, Patty Keegan, said: “Q1 data showed the
seasonal trend of a slight softening in the growth of online
advertising, but the market is undoubtedly continuing to climb. This Q1
result provides a strong foundation for significant continued growth of
the online advertising industry which experienced approximate 60%
growth in the 2006 calendar year.”
In General Display advertising finance topped the industry categories
with 23.6% market share in Q1, Computers and Communications following
with 14.3% and Motor Vehicles at 13.7%. Recruitment, Real Estate and
Automotive continue to be the leading categories for Classified
Advertising expenditure.
The Q1 2007 Online Advertising Expenditure Report is the first to be
prepared by PwC following its appointment in late 2006. PwC has
assumed responsibility for collecting the financial data from all
participating companies.
IAB Australia is actively encouraging as many industry participants as
possible to be a part of the report and dgm Australia has contributed
data for the first time to this report.
David Bass
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