HP's new enterprise multifunction printers are not for sale
There's more intellectual property in Edgeline than 99 percent of technology companies have in their entire IP portfolio, said Gary Cutler, vice president and general manager of Edgeline technologies, imaging and printing group, Hewlett-Packard Asia/Pacific and Japan.
Copying continues to drop relative to printing - perhaps due in part to the HP-championed shift from 'print and distribute' to 'distribute and print' over the last decade. Edgeline provides "the lowest cost colour printing with no trade-off in quality," said Cutler.
"It's not just a technology, it's also an architecture" that HP will use for 10 to 15 years, said Cutler.
The combination of fixed printheads and the revolving drum (which he called "an outstanding piece of technology") gives speed, accuracy, quality and simplicity.
The CM8000 series "will set the standard for performance, reliability and cost," said Cutler.
Other companies have expressed interest in the technology, and while manufacturing a similar printhead would be relatively easy (HP uses techniques from semiconductor manufacturing), replicating the drum would be a bigger challenge for a competitor.
What about reliability?
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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.