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Microsoft boosting games team with Canadian acquisition
Stephen Withers
Friday, 08 May 2009 04:56
Page 2 of 2
"We are delighted by the opportunity to welcome the BigPark team into Microsoft Game Studios, said Phil Spencer, general manager, Microsoft Game Studios."The combination of the BigPark and Microsoft Game Studios talent pools will be an accelerant for growth and innovation.
"We believe BigPark has tremendous potential to create new properties and innovative gaming experiences for our platforms, one of which we're looking forward to showcasing at the E3 Expo in June."
The enthusiasm appears mutual. “This opportunity provides us with access to the unparalleled talent, resources and exciting innovation taking place within Microsoft," said Wil Mozell, studio president and co-founder of BigPark.
"We're looking forward to being part of the Microsoft Game Studios team, where we believe we can successfully contribute to shaping key Microsoft initiatives through fresh and engaging consumer experiences."
Given that BigPark claims it "creates the best 15 minutes of your day" with "accessible and highly entertaining interactive experiences", it is possible that the acquisition is part of Microsoft's efforts to position the Xbox 360 as a console for casual as well as serious gamers and win back some of the market grabbed by Nintendo's Wii.
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