|
|
About half of those Macs were sold to first-time audiences, demonstrating that Apple isn't just preaching to the choir. However, Cook admitted that iPad sales are cannibalising the Mac and that the company is happy with that trend.
Conversely, he also noted that among enterprise customers come to the iPad because of the iPhone, and that iPad sales sometimes lead to Mac purchases. This is the 'halo' effect that was previously said to lead Windows-using iPod (and later iPhone) owners to at least consider a Mac for their next purchase.
The one exception to the good news was the 21% drop in iPod sales to 15.4 million units. But Mr Cook and his colleagues are unlikely to lose any sleep over that while the growth in iPhone sales overcompensates for shrinking demand for the iPod.
"We're thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs," said Mr Cook. "Apple's momentum is incredibly strong, and we have some amazing new products in the pipeline."
Haven't they always? If rumours are correct, the first could be the iPad 3, with the iPhone 5 expected later this year. Also, some are looking anxiously for a Mac Pro update as a sign that Apple is still serious about the Mac.
What else might be in store? Please read on.
