Peeractive co-founder, Nick Rosenthal, says the company’s “pioneering technology” – which uses real-time analytics to engage users in a dynamic and interactive shopping environment - will be launched in both in Australia and the US before the DreamIt program ends on 14 December.
Rosenthal said that with the technology, prices were personalised to each user and adjusted in real-time to compel shoppers to make a purchase and increase conversion rates for online retailers.
“We are extremely excited to join the DreamIt team and leverage their amazing resources to bring our product to market.”
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“We can't wait to launch our exciting and engaging online shopping platform. We are looking to partner with additional online retailers in the US and Australia who want to use our groundbreaking technology to take their business to the next level.”
Stein said that, as well as being the first Australian company to be admitted to DreamIt, Peeractive was the only international team in this year’s program, beating hundreds of global competitors.
He said the Peeractive team, made up of entrepreneurs with experience in IT development and marketing, was currently located in Philadelphia to participate in the three-month mentoring program.
DreamIt, named as a a top three US accelerator program by Forbes.com, provides start-ups with capital, strategic guidance and resources, with participants having full access to the DreamIt e-commerce advisory board, made up of executives from Wal-Mart, Amazon, QVC, American Express, and other leading online retailers.
