'Active content' - Kindle Apps in all but name?

Stephen Withers
Monday, 25 January 2010 10:27

IT Industry - Development

It might not lead to a gold rush like we saw with Apple's App Store, but Amazon has announced an SDK for developers wishing to create 'active content' for the Kindle.

Amazon is looking to attract developers with a SDK for Kindle.

"The Kindle Development Kit opens many possibilities - we look forward to being surprised by what developers invent," said Ian Freed, vice president, Amazon Kindle.

The SDK (KDK?) is aimed at those who wish to create 'active content' - early examples include word games, puzzles, and travel guides, but there are signs that there is room for ingenuity.

"As the leading worldwide publisher of mobile games, EA Mobile has had the privilege of collaborating with many dynamic and innovative companies in bringing exciting gaming experiences to new platforms," says Adam Sussman, vice president of worldwide publishing, EA Mobile.

"Working with Amazon, we look forward to bringing some of the world's most popular and fun games to Kindle and their users," he added.

As with books and magazines for the Kindle, active content will be sold in the Kindle Store and distributed via Whispernet (Amazon's arrangement with mobile phone carriers in various countries).

The Kindle SDK includes the API, tools, documentation, sample code, and Windows, Mac and Linux simulators for the Kindle and Kindle DX.

The beta program starts in February, but only selected developers will be allowed to join at first. Other applicants will be waitlisted.

When will you be able to buy active content? Amazon's being a bit vague, referring only to "later this year."