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read moreMeta Group takes PR in-house to cut costs?
Stan Beer
Sunday, 31 October 2004 15:46
The word we have is the announcement from ICT research organisation, Meta Group, that it has taken its PR function back in-house is a cost cutting measure. Meta, which severed a longstanding relationship with Sydney-based PR outfit Markom Marketing last week, is cutting costs globally according to industry sources and Markom is the latest victim. One source suggested that Meta may be doing it tough but we're not sure if that's the case. Remember, Gartner has an in-house PR function in Australia and somehow we don't think they're doing it tough.
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