Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
SaaS business applications provider NetSuite has launched a price war against SaaS market leader Salesforce.com, declaring openly that it will take over the accounts of Australian and New Zealand Salesforce customers for half the price they now pay.
NetSuite says its program is aimed at winning
Australian and New Zealand Salesforce.com customers who are eager to
realise greater value from their CRM investment, as well as relief from
some of the industry’s highest on-demand subscription fees.
The NetSuite RenewForce Program offers all salesforce.com customers the
opportunity to drop their standalone sales force automation offering
from salesforce.com in exchange for NetSuite CRM+ at a cost NetSuite
guarantees will be 50% off the value of their current salesforce.com
implementation, including service and support.
NetSuite claims its on-demand suite with built-in integration and
business analytics offers substantially more value than the standalone
salesforce.com SFA application for less cost.
The NetSuite RenewForce offer is available to all current
salesforce.com customers in "good standing". The 50% discount will
apply to a comparable license for NetSuite CRM+, including customer
support and implementation services.
"RenewForce ends the age of being forced to pay up to A$200
per-user-per-month for basic contact management and SFA," said Johnny
Jones, Vice President International Sales for NetSuite.
"In this environment, reducing costs and increasing productivity are
key, and applications like NetSuite CRM+ that include—but go well
beyond—basic SFA functionally enable companies to do a lot more with a
lot less."
NetSuite also claims Salesforce.com customers who take the NetSuite
offer will also receive important customer relationship management
functionality not found in salesforce.com, including the ability to:
* Create estimates or quotes
* Generate sales orders
* Manage multiple quotas and forecasts
* Automate support for cross-selling and up-selling
* Manage incentive management (commissions) within the system without using a third product
* Conduct integrated email marketing
* Pre-configure dashboards for business intelligence, and more
The market is waiting to see whether Salesforce.com customers will take
the bait and switchand whether Salesforce.com deems the challenge
worthy of a response.
David Bass
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