Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
President and CEO, Carl-Henric Svanberg, said a the time that the emerging multimedia market was "an area with obvious business opportunities and potentially a powerful driver for increasing network capacity and investments by operators."
The company said that, in 2005, the multimedia market - networked TV, music, gaming, video, radio and print over fixed and mobile networks - was valued at just under EUR20 billion and is expected to exceed EUR100 billion by 2011.
"Today, there are some 2.5 billion mobile subscribers of which a growing number is being upgraded to mobile broadband," according to Ericsson. "Traffic in mobile networks is expected to quadruple in the next five years, primarily driven by continued subscriber growth and fixed to mobile substitution for voice but especially by increased data traffic from mobilized enterprise applications, music down loads, mobile TV and other new multimedia applications."
A survey conducted by Nokia among participants in one of the world's first commercial DVB-H pilots in Helsinki in 2005 "revealed the popularity and willingness to pay for mobile TV services, underlining the potential of this exciting new mobile application," according to Nokia.
Nokia said the survey found that 41 percent of pilot participants would be willing to purchase mobile TV services and half thought that a fixed monthly fee of 10 euros was a reasonable price to pay. Over half (58 percent) said that they believed broadcast mobile TV services would be popular.
Ericsson also announced that Belgian operator Proximus had awarded it a contract for an end-to-end mobile TV solution, including Ericsson's Channel Selector. "It will enable customers of Proximus to enjoy fast and easy channel surfing for mobile TV," Ericsson said.
Ericsson will provide Proximus with what it claims is the world's fastest channel selector solution, making mobile TV channel surfing much more convenient. "Changing from one channel to another needs just one click on the mobile handset. This saves time and brings the mobile TV experience closer to that of a home TV experience. The launch of the solution is planned for 2007.
Related services such as implementation, systems integration and system support are also part of the contract.
David Bass
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