By Stuart Corner
Friday, 17 November 2006 00:01
IT Industry -
Deals
In its seemingly endless pursuit of Google, Microsoft has followed the search engine leader into another of its new markets: municipal WiFi, announcing a tie up with WiFi network operator MetroFi that will see it delivering local information and advertising content to MetroFi's new network in Portland Oregon.
Microsoft and MetroFi have formed a strategic alliance to bring locally relevant MSN content and services to MetroFi's advertising-supported, free Wi-Fi network. The two companies also plan to use the Microsoft adCenter platform to help advertisers deliver their adverts to users of the network, and Microsoft has hinted at greater involvement in adding value to the service.
Sam Klepper, general manager in the MSN Media Network Group at Microsoft, said that consumers can also expect to benefit from Microsoft's innovation around locally relevant services and its ability to enable a host of new entertainment, communication and access experiences.
