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Cisco to buy Orative to embrace cellphones in unified comms

IT Industry - Deals

Cisco is to pay $US31 million in cash for privately-held Orative Corp of San Jose to get its hands on an application that will extend its Unified Communications portfolio to mobile devices.
In March 2006, Cisco announced its Unified Communications system based on its service-oriented network architecture (SONA), claiming it would enable businesses of all sizes to integrate their communications systems - voice, video and IP - with their IT infrastructure, thereby creating a single communications platform.

According to Cisco, "With Orative Enterprise Software, mobile phone users can coordinate conversations, collaborate with colleagues, view information on [Cisco's] Unity voicemail messages, screen unwanted telephone calls and interruptions, and securely access personal and corporate phone books."

It claims that this technology combined with is unified communications capabilities "will transform the mobile phone into a true business device, using Cisco Unified CallManager for call control, Cisco MeetingPlace for collaboration and Cisco Unity as the voicemail platform."

Orative was founded in 2002 and has 33 employees. Upon close of the transaction they will be integrated into Cisco's Voice Technology Group. The deal is expected to close early in 2007.

The acquisition follows two others earlier this year aimed at strengthening Cisco's unified messaging capabilities. Cisco announced in June two separate deals to acquire privately-held Metreos Corp of Texas and Audium Corp of New York for $US28 million and $US19.8 million in cash respectively. Both were integrated into Cisco's Voice Technology Group. Both had developed drag and drop application creation/integration environments which Cisco said would enable its customers and partners to rapidly build customised communications applications that were integrated across the enterprise IT infrastructure, enterprise applications, and enterprise contact centres.

Cisco claimed that the Metreos technology had already proven itself in enterprise environments as a platform for integrating Cisco's Unified Communications System with enterprise business applications.

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