Lacoste will initially deploy Enterprise Order Management in the US and plans to expand the deployment globally to support the company’s omni-channel retail operations throughout Europe and Asia.
Lacoste US CEO Francis Pierrel said that with Manhattan’s technology, Lacoste will be able to deliver a consistent brand and unified shopping experience to its customers.
The technology will provide Lacoste Customer Service Representatives – initially in the Call Centre – with a single view of customer transactions and network wide inventory, whilst giving shoppers control of when, where and how they receive goods.
“Manhattan’s success with large and innovative omni-channel retailers, across multiple geographies, was critical in our selection process. Its Enterprise Order Management solution will become the heartbeat of our omni-channel operation and will drive conversions across every point of commerce and improve customer lifetime value.
“As we build out our omni-channel capability, our Customer Service Representatives (CSRs) – in call centres and stores – will be able to view and service customer orders across all selling channels. CSRs will swiftly search using any piece of customer or order information, service inquiries across all touch points and fulfill the order with stock from any channel—delivering a great customer experience and building brand loyalty.”
Manhattan Associates President and CEO, Eddie Capel, said “Enterprise Order Management has fast become essential to the selling infrastructures of the world’s most innovative omni-channel retailers. We’re delighted to add Lacoste to our fast-growing list of Enterprise Order Management customers and look forward to supporting the Lacoste team on this key phase of its omni-channel development program.”
Capel said Manhattan’s Enterprise Order Management solution intelligently sources inventory across a retailer’s network of distribution centers, suppliers and stores and makes it available to sell through any channel.