Home Industry Deals Rutledge AV selects Pronto for business process integration

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Pronto Software’s integrated Enterprise Resource Planning (ERP) and Business Intelligence (BI) solution, Pronto Xi, has been selected by Australia’s largest audio visual systems provider, Rutledge AV, as its solution of choice for integrating the company’s business processes.

Under the partnership, Melbourne-based Pronto will provide a complete solution that integrates Rutledge AV’s business processes, from sales to project execution and service delivery.

According to Rutledge AV Process Improvement Manager, Richard Bakunowicz, the company selected Pronto Software as it was seeking an ERP solution that would improve project visibility across its national sites, as well as simplifying and improving operation efficiencies.

“We needed an end-to-end ERP solution that could grow and evolve with the business. We were very specific in our selection because the solution had to sit across Rutledge’s CRM, Sales, Accounting and Services business divisions.”

Bakunowicz said Pronto Software stood out from other ERP vendors because it offered a “customisable and flexible toolset with Cognos BI to support our specific needs. They took the time to understand our business and delivered the solution based on exactly what was required.”

Rutledge AV specialises in the supply, installation and servicing of professional audio visual equipment and employs more than 250 employees around Australia, with operations in Melbourne, Canberra, Sydney, Brisbane, Perth and Darwin.

Bakunowicz said that information and data transparency across projects was also a key component in the selection process, as project teams previously struggled to view essential details relating to projects across the company’s national operations.

“One of the issues we had with the previous system was difficulty in accessing relevant project information from multiple sites. Various staff across different levels had no consistent approach that allowed visibility. With Pronto, we know that this problem is solved.

“Using Pronto will allow us to streamline the way we operate. Instead of using separate software programs for CRM, estimating, accounting, support and reporting, we will have a single program that integrates seamlessly with all areas of the business.”

Pronto Software Managing Director, David Jackman, said the new partnership with Rutledge AV represented another example of ERP solutions supporting business transformation and evolution.

“Service providers such as Rutledge AV often have sophisticated requirements and by listening to their needs, we were able to adapt Pronto Xi to complement their business. Pronto Xi provides linkage from CRM to Project Costing to Service Management, key to helping Rutledge AV keep an eye on profitability.”


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Peter Dinham


Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).