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The ACCC has cleared, provisionally, the proposed deal between Optus and NBN Co under which Optus is to be paid around $800m to shut down its HFC network and transfer customers onto the NBN. read moreUnisys win CRM deal with Racing Victoria
Stan Beer
Tuesday, 26 September 2006 20:45
Unisys will tailor the Epiphany CRM application, using J2EE open architecture, to integrate the system with other applications such as event management and accounting applications.
All Racing Victoria clubs will have access to an integrated CRM system, and a single marketing plan to support the clubs’ long-term initiatives.
“Our relationship with Unisys will see the implementation of a CRM system that will link our marketing strategies with our technology capabilities,” said Chris Skorsis, CIO, Racing Victoria Limited. “In the past we’ve had a very limited view of our customer base. With our new reporting structure, we’ll be able to make informed decisions on future campaigns.”
“Customer relationship management is an essential element of any competitive business strategy,” said Steve Parker, managing director, Unisys Australia-New Zealand. “Unisys has worked closely with the board at RVL to ensure this solution closely supports their business objectives.”
The first stage of the implementation is due for completion before Spring Carnival 2007.
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