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Retailer Harvey Norman has selected a digital marketing solution from global provider, Lyris, as it looks to increase the quality of customer engagement across its digital channels with the aim of increasing customer retention and loyalty.

According to Dan Hosford, Digital Marketing Director at Harvey Norman's internal Advertising Agency - Generic Publications – the retailer needed a reliable and robust digital marketing platform to “better understand customer behaviours and use that knowledge to deliver superior customer experiences.”

Hosford said Lyris' intuitive interface and intelligent campaign features “empower the retailer to easily set up automated trigger campaigns and rapidly respond to critical conversion opportunities, such as online cart abandonment.”

He also said Harvey Norman could take advantage of Lyris' ability to capture customer interactive data from a vast variety of structured and unstructured sources, including social, email, mobile and hundreds of enterprise applications (a.k.a. "Big Data"), to “power digital marketing campaigns that deliver higher revenues.”

"In retail we are constantly trying to reach customers with relevant, timely and valuable information. It made perfect sense for us to build out our digital marketing program with a respected technology company like Lyris.

“We have been very impressed with the team's professionalism, the rapid and seamless implementation, and the capabilities of the platform to manage the scale of our digital marketing programs."

Wolfgang Maasberg, CEO of Lyris, said the company’s solutions empowered marketers to leverage the power of Big Data to “optimise digital marketing campaign planning and execution, and will help Harvey Norman drive both online and in-store sales in new ways."

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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