According to Dan Hosford, Digital Marketing Director at Harvey Norman's internal Advertising Agency - Generic Publications – the retailer needed a reliable and robust digital marketing platform to “better understand customer behaviours and use that knowledge to deliver superior customer experiences.”
Hosford said Lyris' intuitive interface and intelligent campaign features “empower the retailer to easily set up automated trigger campaigns and rapidly respond to critical conversion opportunities, such as online cart abandonment.”
He also said Harvey Norman could take advantage of Lyris' ability to capture customer interactive data from a vast variety of structured and unstructured sources, including social, email, mobile and hundreds of enterprise applications (a.k.a. "Big Data"), to “power digital marketing campaigns that deliver higher revenues.”
“We have been very impressed with the team's professionalism, the rapid and seamless implementation, and the capabilities of the platform to manage the scale of our digital marketing programs."
Wolfgang Maasberg, CEO of Lyris, said the company’s solutions empowered marketers to leverage the power of Big Data to “optimise digital marketing campaign planning and execution, and will help Harvey Norman drive both online and in-store sales in new ways."