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Australian enterprise resource planning (ERP) and business intelligence (BI) software provider, Pronto Software, has sealed a multi-million dollar with US theme park company, Herschend Family Entertainment to replace legacy merchandise retail and inventory systems across HFE’s portfolio of entertainment, tourism and hospitality properties, including Silver Dollar City in Missouri and Dollywood in Tennessee.

Under the deal, HFE will deploy Pronto’s Xi ERP and BI software tool-set, fully integrated solution which includes financial, distribution, manufacturing, point-of-sale and warehouse management tools with built in business intelligence from IBM Cognos.

The solution will help HFE control costs, improve operating efficiencies and profitability, while offering flexibility across multiple sites, staff teams and locations.

According to Andrew Wexler, chief financial officer at HFE, HFE selected Pronto Software based on the “breadth and depth of services and solutions the team offered.”

“We chose to work with Pronto after a very positive experience exploring how their technology and service offering would integrate with our varied systems. Pronto came to us with an approach that offered an all-encompassing set of solutions to meet our requirements.”

Wexler said the implementation would begin immediately and be carried out through a series of rollouts over the next two years.

On completion on the deployment, HFE will become Pronto’s largest installed client in North America.

Wexler said Pronto Software’s approach to engagement played an important part in “setting it apart from other vendors.”

“The Pronto team took the time to really listen and learn about our business, talk to our staff and  build a detailed understanding of our operations and unique requirements from the very beginning. Their consultative approach specifically demonstrated how Pronto’s software could deliver improved business outcomes from our operations.”

Pronto vice president for in North America, Terry Leister said: “From the very early stages in our discussions with HFE, we came with an approach to improve operations, processes and help the business’ bottom line. The Pronto Software model of engagement involves consulting and listening to customer needs to discover how our technology can be tailored to resolve their business challenges.”

Leister also said customising Pronto Software’s modular solutions to suit HFE’s specific needs would form an important part of the implementation.

“Pronto Software’s flagship solution, Pronto Xi, offers a range of modular solutions to users and includes direct integration with IBM’s Cognos BI tool-set. It will also be used to centralize a range of point-of-sale retail operations at HFE to allow for more efficient reporting, systems management and forecasting.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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