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Digital Post Australia has switched horses mid-stream, even before its initial product launch, with FujiFilm Holdings taking over Salmat’s 40 per cent stake in the organisation.

The switch follows Salmat’s announcement earlier this week that it had sold its business processing outsourcing division to FujiFilm for $375 million. While that deal is still subject to Foreign Investment Review Board Approval and is not expected to be complete before October, Digital Post today announced that as part of the deal FujiFilm would take over Salmat’s stake.

Established in March Digital Post Australia was originally a joint venture between Computershare, Salmat and US based company Zumbox Software (which provides the smarts behind the system which is already in use in the US). The three companies shared ownership in the company on a 40, 40, 20 percent basis.

The service – slated at the time to be launched in September – offers Australians a personal digital post box where they can receive and store many of their utility bills, dividend notices and bank statements. Digital Post pledged access would be available “forever, for free” to consumers and that people will also be offer the opportunity to scan and upload a limited amount of other information to the online post box.

The company announced a limited trial of the service earlier this month.

It also won a significant battle with Australia Post (which is also seeking to establish an online mailbox service) which had launched a Federal Court action claiming that the name Digital Post Australia was likely to mislead or deceive consumers, and breach the Competition and Consumer Act.  The Federal Court this month dismissed that claim with costs.

According to Randy Dean, the recently appointed Digital Post Australia ceo, who joined the organisation from Zumbox in the US, the change in partners will not have much impact as the same BPO team will be working on the project despite the change of ownership. In any case Salmat and FujiFilm have signed an 18 month transitional services agreement to ensure a smooth handover and to ensure minimal client impact.

Mr Dean said that the organisation was still on track to publicly launch the digital postbox service later this year.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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