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The round was lead by Telstra Applications and Ventures Group. Other participants included prior investors Sierra Ventures, Rembrandt Venture Partners, CID Group and "other strategic investor".
Gary Traver, director of Telstra Media, has become a director of Ooyala. He claimed: "The industry is now standardising around technology stacks that enable the future of IP-based distribution. With Ooyala's robustness and focus on personalisation and profitability, it is becoming the platform on which the next generation of large-scale deployments are built."
In addition to leading the investment round, Ooyala said that it and Telstra were "working on a commercial agreement that, once finalised, will mean Telstra will also become a major Ooyala customer and reseller, deploying Ooyala software, analytics and service offerings throughout Australia," and that the two would "work with content owners to transition from traditional video delivery to IP-based distribution."
According to Ooyala, "Telstra's current multi-device IPTV offerings will be enhanced through the integration of Ooyala's online video technology and analytics. Combining Telstra and Ooyala provides the opportunity to take advantage of the strengths of both organisations to better serve the Australian market. Telstra will work closely with Ooyala on a smooth transition of services to allow its customers to reap the benefits of the new model."
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