Home Industry Deals BlueArc weighs in with Jenny Craig, Virgin Mobile
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Australian web content and online services digital agency, BlueArc Group, has weighed into the new business year, winning contracts with the Jenny Craig weight loss organisation and Virgin Mobile.

BlueArc commercial director, Ben Eames, said that under the contract with Jenny Craig, BlueArc has been engaged to deliver a major digital project, including consolidation of existing websites using Sitecore and incorporating the “creative look and feel of the recently updated US site as well as e-commerce functionalities to support the company’s online delivery model.”

Eames also said that BlueArc had been appointed by Virgin Mobile Australia to support the company’s ongoing commitment to delivering “superior customer service across multiple digital touch-points.”  

“We are exceptionally pleased to be working with Jenny Craig and Virgin Mobile Australia. The wins are testament to the breadth of our capabilities across all facets of digital and our tireless dedication to providing best-of-breed digital solutions for our clients.”

Kirsty Shepherdson, brand manager – digital, Jenny Craig Australia/New Zealand, said that one of the top priorities was to engage a “solid digital agency who all stakeholders could trust to meet the rigorous deadlines and to provide us with an exceptional online presence.”

Charles Street, digital experience manager at Virgin Mobile Australia, said: “Providing our customers with an exceptional experience across all channels continues to be important for us. Based on their demonstrated technical abilities in the delivery of digital solutions, their open and honest, innovative approach to project delivery and knowledge sharing, BlueArc was the ideal choice for us.”

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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