{loadpositon peter}MyAppsMall, an initiative developed by the SingTel Group, provides a common regional digital platform offering a range of contents and services to its partner operators and their mobile customers. 'We've built a regional platform to provide our customers with quality content and services, together with a very convenient and efficient way to pay for them. With partners like Mobile Streams' Appitalism.com content, we have access to a variety of regional apps and content that will appeal to the wider demographic that we are targeting,' Gavin Hall, partner management director of SingTel's MyAppsMall, said.
According to Hall, both prepaid and post-paid mobile customers in Asia can download an array of digital content including mobile applications, games, themes and wallpapers, and the content library supports most of the popular smartphone and feature operating systems including Android, Blackberry (RIM), Java and Symbian.
Hall said the distribution agreement would allow content from the Appitalism.com catalogue to be available on the MyAppsMall to SingTel Group's over 400 Million mobile customers in over 25 countries, including Australia, Singapore, India, Indonesia, Thailand, Philippines, Kenya, Nigeria and Pakistan.
Mobile Streams and Appitalism CEO, Simon Buckingham, said Mobile Streams had a longstanding relationship with SingTel resulting from the company's 'firm commitment' to the region. 'Mobile Streams currently has offices in Singapore, Australia and Hong Kong. This agreement is also part of Mobile Streams' Appitalism Wings programme that helps app developers maximize their return on investment by matching their content up with new and appropriate distribution.'
