Amensia Razorfish caps off a memorable year

Peter Dinham
Tuesday, 06 December 2011 20:14

IT Industry - Deals

Full-service digital agency, Amnesia Razorfish, has won young women's fashion retail chain, Sportsgirl following a competitive pitch, capping off a big year with $10 million in new business added in the past 12 months.

The Sportsgirl win follows Amnesia Razorfish's win of Lion drinks and dairy brands digital business. Amnesia Razorfish will expand Sportsgirl's e-commerce site, as the national retailer moves to capture a greater share of the growing online shopping market.

The agency will manage all aspects of Sportsgirl's digital marketing, and managing director, Michael Buckley says that expanding the company's e-commerce offering is a 'huge opportunity for the brand.'

'We'll be working closely with Sportsgirl strategic brand manager, Prue Thomas and the rest of the Sportsgirl marketing team to develop Sportsgirl's digital offering so that it connects with its target audience and brings real returns to the brand, which is an Australian icon.'