StayinFront secures CRM contract

Peter Dinham
Wednesday, 09 November 2011 15:30

IT Industry - Deals

Systems vendor, StayinFront, is to deliver an on-demand CRM and analytics solution to McWilliams Wines as the company transitions from a paper-based field management process to the flexibility and efficiency of a fully hosted and supported cloud-based field force solution.

The family-owned winery has selected StayinFrontEdgeCG, the fast moving consumer goods (FMCG) version of StayinFront's on-demand CRM and analytics solution. The national roll-out onto new Windows 7 tablet devices commenced earlier this month.

Rodney Sammut, sales & marketing support manager for McWilliam's Wines, said 'in our search to find a competitive edge for our national field force, we immediately recognised the benefits to be gained with StayinFront.' 

'Their analytics and reporting capabilities will provide us with the insight to identify trends and improve efficiency in the field.  StayinFront has strong experience helping organisations such as ours to transition from paper to automated systems, which makes them the best partner for a highly successful project.' Sammut said.

Sammut said that information gathered in the field will be overlayed with market data, using StayinFront's extensive analytics and reporting functionality, to provide management with true business insights, as well as achieve consistency between its management and in-store processes.

Kerrie-Anne Turner, StayinFront's APAC vice president and managing director Australia, said McWilliam's Wines was one of Australia's most successful, diversified wine producing and distribution companies, and 'its well-honed operations will now be further streamlined with the automation of its field force activities and reporting capabilities.'

Turner said that by leveraging the in-built tools of the StayinFront on-demand CRM solution, McWilliam's Wines will avoid the added cost of licensing a separate business intelligence package for the field force.