UK follows Australia with iJento solution

Peter Dinham
Wednesday, 05 October 2011 00:21

IT Industry - Deals

UK-based global insurance group, Allianz, has deployed an online solution from multi-channel customer intelligence company, iJento, in its UK business following the successful deployment of the technology in its Australian operations.

Gary Lucas, channel development manager - e-business, Allianz Retail, said the company's Your Cover e-business team in the UK are now using the iJento Datamart for online solution to provide easy and direct access to detailed visitor-level data for the first time, enabling a deeper understanding of online individual customer activity and behaviour.

According to Lucas, Your Cover is a new breed of insurance product, offering cover that customers select to precisely match their own lifestyle and circumstances. 'With an easy to use 'Quote and Buy' website, Your Cover makes it simple to design, quote and obtain car and home insurance online.'

Lucas said that to enable ongoing improvement of the service, the Your Cover team identified the need for a much more powerful online analytics solution that could provide finer detail on individual visitor behaviour as they use the service.

According to iJento CEO, Peter Ryan, accessing visitor-level data is critical to running today's customer centric organisations, and 'iJento's technology enables clients to get the true value from it.'