According to the partnership, all Fairfax Media general classifieds customers will now be able to advertise their products online and thus to reach a broader public. In return, classifieds sections of about 180 Fairfax publications will host the Tradingpost.com.au brand on their pages.
A Telstra spokesperson refused to disclose the value of the deal, the revenue model and any information about other similar deals planned for the near future. However, Telstra's head of newborn Telstra Advertising Network, Michael Padden, said the deal was a win for advertisers.
'Since 1966 Trading Post has been Australia's favourite place to buy and sell, and remains today a leading online and mobile classified destination,' he said. 'The partnership between Fairfax and Tradingpost.com.au ensures classified advertisers will have the best of both worlds, with publications that engage with local communities combined with the extensive reach and convenience of Australia's leading classified website,' Mr Padden added.
According to figures released by Tradingpost, the classifieds website has an average of 33 million page impressions monthly. Fairfax Marketplaces chief executive officer, Nic Cola, said the partnership would advantage their customers. 'This is the first time Fairfax general classified customers have been offered an integrated print and online advertising package combining the strength of the Tradingpost.com.au online brand with the reputation and trust inherent in the Fairfax print brands,' he said.