No. 1 Story
Construction needs cloud flexibility
Australia’s embattled construction sector could benefit from cloud based information systems that can be switched on and off in lockstep with individual projects – with the exception of those organisations based in remote areas like the Kimberleys.
read moreMore From
Ad2ONE to be exclusive seller of Optus MyZoo ad space
Stuart Corner
Thursday, 07 April 2011 11:51
Optus has appointed online ad sales organisation Ad2ONE as the exclusive seller of advertising space on its MyZoo mobile web portal, with a claimed 140 million ad impressions per month.
AD2One has replaced a previous exclusive agency for MyZoo and, according to Phil Duffield, managing director of AD2ONE Australia the company's transparent approach that secured the deal. "We ensure our publishing partners have full visibility of sales activity, with accurate, real-time reporting. Then we work with them to build premium opportunities for advertisers that enhances the performance for all concerned."
According to AD2ONE, MyZoo enables advertisers to reach viewers with "a range of geo-demographic characteristics." Crispin Tristram, general manager of sales & service at Optus Digital Media, said: "AD2ONE's sophisticated analytics and targeted placement builds on our rich content offering. Users will see products they like and advertisers reach people who are interested."
You think you have a disaster recovery plan?
Think again. Most businesses only have PART of a DR plan - and this spells business disaster in the event of an IT disaster.
Download The Seven Sins of Disaster Recovery White Paper now and find out how you can prevent this happening to you.
