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Telecommunications wholesaler and franchisor, Telcoinabox, is to resell Engin's (ASX: ENG) SIP trunks, consumer VoIP services and hosted PBX services to businesses.

The move is Telcoinabox's first serious entry into VoIP services, The white-label Engin products will be available to all of Telcoinabox's 110 Australian service providers by April 2011.

Telcoinabox CEO Paul Line, told ExchangeDaily "We do have a standard VoIP services that we put together ourselves but it is more of a consumer product and does not have the functionality we want to offer to business."

Line said: "This is our most important product launch yet. While VoIP and hosted PBX technology is not new, adoption to date has been strongest among residential and enterprise markets and slow among SMEs, which is our service providers' major market'¦ [According to] an internal survey, over 90 percent of our service providers felt that the time was right to go to market with these products."

Telcoinabox said it had selected Engin "After an extensive review of potential wholesale vendors'¦for its reliable platform, clear development upgrade path, full B2B connectivity for provisioning and service management, flexibility to white-label and cultural fit between the two companies."

Engin general manager sales, Jack McKeon, added: "We like what Telcoinabox offers and see them as a partner more so than just another customer. Telcoinabox has a unique and very successful go-to-market model, which prioritises both customer service and value for money, which we are very pleased to support."

The two companies say they are in the process of identifying additional opportunities to work together, including joint venture arrangements. Line told ExchangeDaily that the two had looked at the possibility of sharing infrastructure down the track, but said there were no plans for any customer-facing joint venture.

"When we hit certain scale triggers it may make sense for us to invest in some shared infrastructure."

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

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