Exclusive pizza with the lot for Akamai Technologies

Gordon Peters
Monday, 26 July 2010 04:08

IT Industry - Deals

Cloud optimization services provider, Akamai Technologies, has been selected as the exclusive online content delivery partner by Domino’s Pizza in Australia and New Zealand.

Akamai says it began delivering content to the Domino’s Pizza websites in September last year, and has now announced its selection as the pizza chain’s exclusive online content provider.

Ian Teague, ANZ country manager for Akamai  said that “since then Akamai has supported significant volumes of online traffic, including during the 2010 FIFA World Cup when traffic to the website increased considerably. During a test period from 6 June to 6 July 2010, Akamai enabled faster webpage loading times and increased sales by supporting 8.3 million page views of Domino’s website, with a peak of 51 views per second.

”During the same period, Akamai delivered a total volume of 7.8 terabytes, peaking at 188 megabits per second. Akamai also offloaded 75 per cent of traffic requests and 96.5 per cent of bandwidth for the Domino’s Pizza websites in Australia and New Zealand. By comparison, during May 2010 Akamai was supporting 5.5 million page views, peak periods of 17 views per second and delivering a total volume of 7.3 terabytes.”

Teague said the company chose Akamai’s solution to “power its successful online ordering service and recently launched iPhone application, as well as the corporate website,” adding that the partnership extends Akamai’s growing list of e-commerce customers in the region.

According to Teague, in November last year, the pizza chain moved into the mobile commerce market with the launch of its iPhone application, enabling customers to place, customise and track the status of their order. “Akamai’s delivery of the application to iPhones facilitated mobile Internet pizza sales of over AUD$1 million in the two months following the launch. Within the third month of its release, the iPhone application had generated total mobile Internet sales exceeding AUD$2 million.

“Internet speed and availability are vital components for maximising revenues for e-commerce sites. Akamai’s network supports the back-end of hundreds of e-commerce sites so they can sustain high volumes of traffic and transact at scale, which is crucial during promotional periods or peak traffic periods. Traditional bricks and mortar organisations in Australia and New Zealand are quickly realising that they can achieve great returns from creating an e-commerce channel like Domino’s Pizza has done. Akamai’s solutions are in high demand in the e-commerce sector and we envisage the market will continue to grow in the region.”

And, according to online marketing manager for Domino’s Pizza, Michael Gillespie “online sales have been gathering pace since we gave customers the ability to order over the Internet a few years ago. We built the iPhone application last year to give our customers the option to order pizza when they’re on the move at any time. We want to simplify the transaction for our customers, so we chose a reliable provider like Akamai to deliver the iPhone application, as well as maintain our website and speed up online sales.”