Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Internet hosting specialist, Hostworks, has won a major ad-serving deal with top-rating reality TV show, Big Brother, to deliver millions of online advertisements during its 2006 season. The latest success came just weeks after Hostworks announced a separate deal to host Big Brother’s interactive website and video streaming for its 2006 series, which runs on Network Ten.
The Big Brother site http://bigbrother.3mobile.com.au/ claims to offer
one of Australia’s richest online media experiences, with live video
streaming from the Big Brother house 24 hours a day, hundreds of “video
on demand” segments and a vast range of images from “the House”. In
2005, Hostworks successfully met a doubling of online demand for the
Big Brother website, with page impressions jumping from 94 million in
2004 to more than 170 million.
Ms Sam Hall, general manager of Interactive for Big Brother producer
Endemol Southern Star, said: “Hostworks offered the ad-serving solution
that best met Big Brother’s needs.Hostworks’ ad-serving solution is
able to deliver advertisements in the middle of a video stream and it
can deliver ads of varying length.”
The Audit Bureau of Verification Services confirms the Internet as
Australia’s fastest-growing advertising medium by reporting 2005 online
advertising revenues jumped 59.8% to $620 million, after a 64% increase
during 2004.
Hostworks’ high-volume ad-serving solution is based on the Accipiter product.
David Bass
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