Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Fujitsu Australia has today been named the primary contractor for the continued rollout of a digital media network for Coles Myer’s 1st Choice Liquor Superstores across Australia.
Fujitsu will manage a consortium of vendors to provide a full
end-to-end digital media managed service across 45 1st Choice Liquor
Superstores over the next three years. Fujitsu has partnered with
Beach Hut Media who forms part of the consortium that is responsible
for the digital media advertising sales and content creation for 1st
Choice stores.
Fujitsu’s appointment as primary contractor follows the roll-out of a
network of in-store screens and kiosks that display tailored
point-of-sale content in the first eight 1st Choice Liquor Superstores
to open. There are currently three 1st Choice Liquor Superstores in
Victoria, three in Queensland, one in the ACT and one in SA.
The content for the kiosks and plasma screens is delivered via
Fujitsu’s TELentice content distribution and management system, a
software platform developed in Australia which has been deployed by a
number of retailers worldwide.
Rod Vawdrey, Chief Executive Officer, Fujitsu Australia and New
Zealand, said, “Digital Media introduces a smarter, more dynamic way of
advertising to customers. Fujitsu’s Digital Media Solution gives 1st
Choice the ability to change and update content at any time from a
central location, making it a simple procedure to introduce new
promotions or develop specific campaigns for individual stores.”
For the purpose of the digital media network, each 1st Choice store is
divided into four different zones - Beer, Wine, Spirits / Pre-Mixed
Drinks, and Checkout, with different content programmed for each
section. Up to 14 screens and four touch-screen kiosks are located
throughout the store to advertise special offers and enable customers
to search for information about different products and their location.
Rod Vawdrey said, “This is a great example of a complete, end-to-end
solution encompassing design, proof of concept, integration, and
content delivery and management, including a strategic partnership with
Beach Hut Media for digital media advertising sales and content
creation for 1st Choice stores. Fujitsu is very excited to be
partnering with 1st Choice to provide an enhanced retail experience for
its customers using the latest in digital media technology.”
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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