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Cisco backs Australia's bid for 2018-2022 World Cup
Stephen Withers
Thursday, 06 May 2010 15:43
Page 1 of 2
Cisco is providing technology to Football Federation Australia to help with the nation's bid for the FIFA World Cup finals. The company will supply HD videoconferencing and other collaboration services, as well as digital signage.FFA CEO Ben Buckley described the Cisco TelePresence system as "the way of the future" and explained that it would assist interaction with the Europe-based consultants that are helping with the bid, as well as improving internal communications.
One of the benefits would be cost efficiency, especially reduced travel expenditure.
He suggested the technology will also help reduce the perception of Australia as being a distant country. "Technology such as this helps the world to shrink," he observed.
FFA will also use Cisco WebEx for web conferencing.
Cisco is targeting the sports and entertainment market - see page 2.
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