Home Industry Deals Markinson snaps up Acuere CRM operation
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SMB software provider Markinson has acquired Acuere's CRM business.

The deal provides Markinson with an office in Adelaide along with additional expertise in Sage SalesLogix and Microsoft CRM.

"Building out the CRM side of our business is a key focus as we look to extend our position in the SMB business software market," said Markinson's chief executive officer Ian Whiting.

"Acuere's CRM arm provides a natural fit with our business, adding critical mass to our CRM capability and building upon our recent acquisition of Adexio," he added.

Acuere co-founder Greg Simmonds has joined Markinson, leaving Acuere's sales training business to operate under the existing brand name.

The value of the transaction was not disclosed.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

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