Markinson snaps up Acuere CRM operation

By Stephen Withers
Wednesday, 03 March 2010 16:38

IT Industry - Deals

SMB software provider Markinson has acquired Acuere's CRM business.

The deal provides Markinson with an office in Adelaide along with additional expertise in Sage SalesLogix and Microsoft CRM.

"Building out the CRM side of our business is a key focus as we look to extend our position in the SMB business software market," said Markinson's chief executive officer Ian Whiting.

"Acuere's CRM arm provides a natural fit with our business, adding critical mass to our CRM capability and building upon our recent acquisition of Adexio," he added.

Acuere co-founder Greg Simmonds has joined Markinson, leaving Acuere's sales training business to operate under the existing brand name.

The value of the transaction was not disclosed.