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"Building out the CRM side of our business is a key focus as we look to extend our position in the SMB business software market," said Markinson's chief executive officer Ian Whiting.
"Acuere's CRM arm provides a natural fit with our business, adding critical mass to our CRM capability and building upon our recent acquisition of Adexio," he added.
Acuere co-founder Greg Simmonds has joined Markinson, leaving Acuere's sales training business to operate under the existing brand name.
The value of the transaction was not disclosed.
