The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Australian privately owned specialist software provider to SMBs, Markinson, says it has stepped up its expansion plans in the Australasian market by acquiring the CRM arm of sales training business, Acuere.
Markinson CEO, Ian Whiting, announced the acquisition today and said it was the second CRM acquisition the company has made this financial year as it looks to “rapidly increase scale and presence in the SMB business software market across Australia and New Zealand.”
Whiting said the deal, for an undisclosed sum, extends Markinson’s geographical reach into South Australia, with the addition of an office in Adelaide, and bolsters the company’s CRM capabilities, in particular within Sage SalesLogix and Microsoft CRM.
Founded over 17 years ago, Acuere specialises in helping organisations enhance performance and productivity through sales training and business tools (CRM). Whiting said its CRM business has undergone rapid growth in recent years and was awarded the Sage 2009 SalesLogix Customer Satisfaction Award.
“Building out the CRM side of our business is a key focus as we look to extend our position in the SMB business software market,” Whiting said.
“Acuere’s CRM arm provides a natural fit with our business, adding critical mass to our CRM capability and building upon our recent acquisition of Adexio.”
Whiting said the company’s goal was to operate as one of the “top providers of CRM solutions within Australia and New Zealand,” and he added, “acquisitions, such as these, will play a pivotal role in our growth strategy as we look to aggressively increase scale and deepen our solutions suite.”
Whiting also said that Acuere’s customers and staff will be transitioning to Markinson, with Greg Simmons, co-founder of Acuere, taking up a management role effective immediately.
The acquisition leaves behind the sales training division of Acuere, which will continue to trade under the same brand name.
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