Peter Dinham
Friday, 20 November 2009 04:42
IT Industry -
Deals
Adelaide-based artificial intelligence company, Intelligent Software Development, says it has applied its advanced analysis software, SimulAIt, to simulate more than two million households for customers in SA and Victoria and evaluate environmental policies of the organisations.
Intelligent Software CEO Dr. Don Perugini said
the company has conducted projects for the Victorian Department of
Sustainability and Environment, Central Highlands Water and The
University of Adelaide to assess environmental policies such as water
rebates, restrictions and behavioural change programs, water pricing
and trading.
According to Dr Perugini, the company is “breaking new ground” by
assisting government authorities to evaluate environmental policy
decisions, with its SimulAIt solution simulating more than two million
households to “accurately predict behaviour resulting from
environmental policies and social influences.”
Describing SimulAIt as “a giant step forward for evaluating
environmental policy,” Dr Perugini said the company was able to “assess
uptake and efficiency of products and prices across the state of
Victoria to assist with informing the department’s rebate policy
decisions.
“The simulation can be also used for targeted marketing of programs and
products with sustainability in mind. Given any policy or product,
SimulAIt can predict to a high level of accuracy the financial and
social impacts on an entire population and provide insight about how to
influence future outcomes.
“In addition to our highly detailed demographic data, we can utilise
disparate sources of information, such as market research and survey
data, to provide greater understanding and analysis. Then, we can not
only observe and predict likely outcomes from the introduction of new
policies, products and infrastructure, but test options to influence
the community to achieve desirable future outcomes.”
According to Dr Perugini, Intelligent Software applies AI to create a
bottom-up dynamic simulation of millions of households and their
behaviours to provide greater insight into the impact of different
projects, as well as the means to predict impact from new projects, and
he claimed it was “revolutionising the way people used data, maps and
simulations, with sophisticated dynamic analysis and displays.”