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Cisco buys set-top box arm of DVN, plans Chinese market assault

IT Industry - Deals

According to Cisco, the Chinese cable market has 160 million subscribers and is predicted to grow to 200 million over the next three to five years. Only about one-third of the market has converted to digital cable, but the Chinese government has mandated full digitisation by 2015 and "This represents an important long-term opportunity for Cisco," the company said.

Upon completion of the transaction - expected in the first half of 2010 - the DVN set-top box business will become a part of Cisco's International Cable business unit, located within the Service Provider Video Technology Group (SPVTG) at Cisco.

Cisco says the business will run end-to-end from China – from design, sourcing and logistics through to marketing, sales and service. "This is an important milestone for Cisco, not only in China, but for a broader strategy toward competing in emerging markets with locally designed and produced solutions," the company said.

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