Mobile medicines info for health professionals

Peter Dinham
Tuesday, 14 July 2009 14:53

IT Industry - Deals

Australian mobile marketing company, m.Net, has partnered with medical information company, MIMS, to develop a mobile version of the MIMS medicines information resource for health professionals.

MIMS national business manager, Margaret Gehrig, said as a result of feedback from its customers, the company knew they had a need to access MIMS medicine information using devices, like an iPhone, they used during their working day.

Gehrig said patient safety was a priority in a world of increasing drug complexity, and being able to check the full prescribing information and review drug to drug interactions at the point of patient care ensure healthcare professional could make informed, safer choices.

MIMS mobile is the latest iteration of the trusted information and decision support resource for health professionals. It is updated monthly and is searchable by drug name, therapeutic class, action and indication, and by company.

Gehrig said MIMS had selected m.Net to make “this vital information available on all internet-enabled mobile phones because of its established expertise.”

m.Net chief marketing officer, Scott Johnson, said the challenge for m.Net was to translate the highly regarded MIMS functionality and associated user expectations onto small mobile screens.

”We had to ensure an easy transition to the new platform so health industry professionals would feel comfortable maximising the portability of MIMS mobile.

“The success of the project was driven by the capability of our research and usability team to work closely with MIMS to optimise the user interface design for speed of access and navigation through the rich MIMS database.

“MIMS mobile means doctors, pharmacists, nurses and other healthcare professionals have the choice of accessing this trusted information when they are away from the usual MIMS resources e.g. at the patient’s bedside or in the patient’s home.”