Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Australian mobile marketing company, m.Net, has partnered with medical information company, MIMS, to develop a mobile version of the MIMS medicines information resource for health professionals.
MIMS national business manager, Margaret Gehrig,
said as a result of feedback from its customers, the company knew they
had a need to access MIMS medicine information using devices, like an
iPhone, they used during their working day.
Gehrig said patient safety was a priority in a world of increasing drug
complexity, and being able to check the full prescribing information
and review drug to drug interactions at the point of patient care
ensure healthcare professional could make informed, safer choices.
MIMS mobile is the latest iteration of the trusted information and
decision support resource for health professionals. It is updated
monthly and is searchable by drug name, therapeutic class, action and
indication, and by company.
Gehrig said MIMS had selected m.Net to make “this vital information
available on all internet-enabled mobile phones because of its
established expertise.”
m.Net chief marketing officer, Scott Johnson, said the challenge for
m.Net was to translate the highly regarded MIMS functionality and
associated user expectations onto small mobile screens.
”We had to ensure an easy transition to the new platform so health
industry professionals would feel comfortable maximising the
portability of MIMS mobile.
“The success of the project was driven by the capability of our
research and usability team to work closely with MIMS to optimise the
user interface design for speed of access and navigation through the
rich MIMS database.
“MIMS mobile means doctors, pharmacists, nurses and other healthcare
professionals have the choice of accessing this trusted information
when they are away from the usual MIMS resources e.g. at the patient’s
bedside or in the patient’s home.”
David Bass
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