Peter Dinham
Wednesday, 08 July 2009 14:49
IT Industry -
Deals
TiVo has selected RightNow’s on-demand customer relationship management solution for managing subscribers to its digital video recording service.
RightNow says its CRM solution will be deployed
to help (TiVo’s) customer service agents “deliver better customer
experiences,” and for “increasing the satisfaction of its 3.2 million
subscribers, while lowering customer support costs.”
According to TiVo’s vice president of operations, Art Clessuras, with
RightNow the company can empower its customers to find the information
they need quickly and easily, “plus we can improve agent productivity
by putting the information agents need to serve our customers right at
their fingertips.”
RightNow says its solution will enable TiVo to provide consistent and
accurate information - such as installation instructions, TiVo features
or trouble shooting - to customers online, arm agents with complete and
up-to-date information to quickly and efficiently answer customer
inquiries and to gather real-time customer feedback to drive more
personalised communication and proactive engagement with customers.