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TiVo selects RightNow for CRM

IT Industry - Deals

TiVo has selected RightNow’s on-demand customer relationship management solution for managing subscribers to its digital video recording service.

RightNow says its CRM solution will be deployed to help (TiVo’s) customer service agents “deliver better customer experiences,” and for “increasing the satisfaction of its 3.2 million subscribers, while lowering customer support costs.”

According to TiVo’s vice president of operations, Art Clessuras, with RightNow the company can empower its customers to find the information they need quickly and easily, “plus we can improve agent productivity by putting the information agents need to serve our customers right at their fingertips.”

RightNow says its solution will enable TiVo to provide consistent and accurate information - such as installation instructions, TiVo features or trouble shooting - to customers online, arm agents with complete and up-to-date information to quickly and efficiently answer customer inquiries and to gather real-time customer feedback to drive more personalised communication and proactive engagement with customers.