Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
NEC Australia has launched its new advertising campaign "to reposition the NEC brand in Australia and re-acquaint Australian consumers with the world leader in technology solutions and electronics."
The campaign, created by Melbourne advertising agency Huzzard Byfield, leads with a Japanese salutation, "moshi moshi, say hello to NEC". A family of friendly aliens is also employed, "inviting consumers to engage with the NEC brand."
Huzzard Byfield's creative director, Stewart Byfield, said the campaign had been designed to "deliberately [move] away from the beautiful models and stylised product shots that are traditionally used in the consumer electronics space."
The national campaign will run initially from November 2005 to March 2006 targeting business decision makers and will appear in "relevant print titles" including BRW, the Financial Review Magazine, Good Weekend, Boss Magazine, Fairfax's Sydney and Melbourne magazines, and The Australian's Wish.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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