No. 1 Story
ACCC clears Optus to scrap HFC network and use NBN instead
The ACCC has cleared, provisionally, the proposed deal between Optus and NBN Co under which Optus is to be paid around $800m to shut down its HFC network and transfer customers onto the NBN. read moreAd campaign to re-invigorate NEC brand
Stuart Corner
Sunday, 06 November 2005 12:40
The campaign, created by Melbourne advertising agency Huzzard Byfield, leads with a Japanese salutation, "moshi moshi, say hello to NEC". A family of friendly aliens is also employed, "inviting consumers to engage with the NEC brand."
Huzzard Byfield's creative director, Stewart Byfield, said the campaign had been designed to "deliberately [move] away from the beautiful models and stylised product shots that are traditionally used in the consumer electronics space."
The national campaign will run initially from November 2005 to March 2006 targeting business decision makers and will appear in "relevant print titles" including BRW, the Financial Review Magazine, Good Weekend, Boss Magazine, Fairfax's Sydney and Melbourne magazines, and The Australian's Wish.
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